Entry #5 Pink Subaru Teenager Commercial
I feel it is fair to say that all advertisements exist for the purpose of promoting a product. I have only begun to understand the tactics involved when companies decide to push a product to consumers. The pink subaru teenager commercial is an excellent example that intrigued me immediately. Linked below is the full commercial on youtube.
https://www.youtube.com/watch?time_continue=30&v=BlfinjxFEYI
In this commercial, the audience is shown a slightly comical approach to instill the idea of not texting and driving into teenagers. The entire video is centered around a grown man mimicking a teenage girl's thoughts while texting about a crush in school. The video begins and I initially saw a middle-aged man sitting in a bubblegum pink car texting. However, I was still unsure as to how the stereotypically pink car matched this man. The actor in this commercial begins by saying, "I'm a teenage girl. My BFF Becky texts me and says she kissed Johnny". This statement helped connect the actor and setting while adding the first dose of comedy into the ad. This commercial intrigued me because I am a teenage girl so I found it interesting to see how I am stereotypically perceived. I think that the author wants this ad to reach all age groups, however, most specifically teens. The advertisement borderline mocks the way that a typical teenage girl texts her friends because of how unimportant the conversations sometimes are. This company wanted to demonstrate how absolutely ridiculous it looks to crash your car and endanger yourself/others due to a text about a boy kissing a girl. This video is promoting safe driving amongst all teenagers. Safe driving stems from the common value and belief that doing unsafe things are wrong. It is commonly understood within our society that doing dangerous things are frowned upon. However, I can still differentiate the fact that this is specific to American culture. I was able to learn solely from this video a lot about American values, ideal behaviors, and comedic standards. This advertisement was funny for a number of reasons I believe. The first reason is that it reaches more people as funnier advertisements tend to do. The second reason being to encapsulate a larger range of ages in the audience. This advertisement did an excelling job of capturing the message to not text and drive and pushing it towards their target audience.
https://www.youtube.com/watch?time_continue=30&v=BlfinjxFEYI
In this commercial, the audience is shown a slightly comical approach to instill the idea of not texting and driving into teenagers. The entire video is centered around a grown man mimicking a teenage girl's thoughts while texting about a crush in school. The video begins and I initially saw a middle-aged man sitting in a bubblegum pink car texting. However, I was still unsure as to how the stereotypically pink car matched this man. The actor in this commercial begins by saying, "I'm a teenage girl. My BFF Becky texts me and says she kissed Johnny". This statement helped connect the actor and setting while adding the first dose of comedy into the ad. This commercial intrigued me because I am a teenage girl so I found it interesting to see how I am stereotypically perceived. I think that the author wants this ad to reach all age groups, however, most specifically teens. The advertisement borderline mocks the way that a typical teenage girl texts her friends because of how unimportant the conversations sometimes are. This company wanted to demonstrate how absolutely ridiculous it looks to crash your car and endanger yourself/others due to a text about a boy kissing a girl. This video is promoting safe driving amongst all teenagers. Safe driving stems from the common value and belief that doing unsafe things are wrong. It is commonly understood within our society that doing dangerous things are frowned upon. However, I can still differentiate the fact that this is specific to American culture. I was able to learn solely from this video a lot about American values, ideal behaviors, and comedic standards. This advertisement was funny for a number of reasons I believe. The first reason is that it reaches more people as funnier advertisements tend to do. The second reason being to encapsulate a larger range of ages in the audience. This advertisement did an excelling job of capturing the message to not text and drive and pushing it towards their target audience.
I agree that this Ad did a great job on emphasizing to not text and drive. Ultimately that you need to have car insurance for your teenagers. I hate admit that my father-in-law got a call to help a teenage girl that had a pink Volkswagen Bug. She managed to T-bone a truck driver and totaled her car that was crushed underneath the truck. I really hope it wasn't due to texting while she was driving, because logically, it's hard to miss a big truck in front of you. Whether this commercial was a coincidence or if they seen a teenage girl in a pink Subaru get into the same accident, it is safe to say that Allstate got their message out loud and clear.
ReplyDeleteI also chose this ad to dissect! I honestly think the ad is targeted to parents of teenagers as well. I know my parents worry about me getting into an accident probably more than I do. They don't want their rates to raise, because what I do and my driving record also reflects onto theirs. I totally agree that it mocks us teens but at the same time, I have definitely been emotionally compromised while driving and have to take a step back instead of acting how they do in the commercial lol.
ReplyDeleteGood start at pulling out some concrete examples from the ad to illustrate your points and anchor your analysis. Break this post into chunks to help visually organize the information and ensure you have the necessary components: setup, point, and sign off.
ReplyDelete